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Make the
future innovative and ethical valid: yes, only than we will survive!
Ethics in international
companies After the crisis
In every aspect perform these two actions:
- Make friends
- Do business
- Ethics as a way of life. After the big scandals of
Enron, World On Line, Ahold, Baan, Coca Cola ethics in business is right on
the map. In many countries ethical behaviour is 're-invented'. But that's no
more than a start.
- GOCU model: find your strength / weakness. many
dilemmas in business. For instance: How can a properly managed company be
innovative? Or how can a market driven company uphold ethical standards. GOCU
really helps to understand.
top
nEthics
as a way of life.
Ethical conduct:
40-50% of all we do is strongly related to Ethics
Ethics is a rising star in the business world.
- To see what is well and to neglect it
is a lack of courage. Confucius 551vC - 479vC, Chinese philosopher, The
Analects, Book II, Chapter XXIV
- A company which makes nothing but
profit is a miserable company. Henry Ford 1863 – 1947, American business
leader
- If the ethical level at the top is
low, this behaviour is copied into the organization. Robert Noyce, inventor
of the silicon chip
- I believe that every right includes a
duty; every chance an obligation; all ownership a debt. John D.
Rockefeller, Jr. 1839-1937, American entrepreneur
- There is no such thing as business
ethics, only this: keep up the highest standards. Marvin Bower, former
managing partner of McKinsey & Company
Ask yourself....
- Is my company acting in a proper and ethical way
- What ethical issues I will meet, given my GOCU-diagram
- Is it easy to change my company and in what direction I should move
Financial basic aspects:
- Certainty Seeker: Firm and elaborated financial
reporting system
- Perspective Seeker:
Adaptive reporting and business structure, changing figures (no big issue,
they're plannable)
- Chance Seeker: Flexible business environment.
Hard to predict, planning and prognoses tools have less meaning
- Limit Seeker: Ever changing structure. No
prediction at all, new thoughts are very welcome
Perspectives in Financial management:
- Certainty Seeker: Be Transparent To be as
transparent as possible. No backdoors
- Perspective Seeker: Be
Fairabout future perspectives and actual profits/costs/sales
- Chance Seeker: Be Modest How
volatile is the market, how true your targets
- Limit Seeker: Be Realistic about new business
and forecasts
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GOCU Model: find your strength / weakness
Four driving forces:
 | Permanent Values, the internal culture in other words. Can
make an organization strong, but is almost always a big stand-in-the-way of
innovation, like a big animal, not able to hunt small rapid prey |
| Management, can lead a company in relative quiet
circumstances, but innovation is, many people know, hard to manage. A
somewhat smaller animal, still not agile enough |
| Market, this driving force helps companies to adapt
quickly. Gives innovation more room to play. On the other hand: this company
is more difficult to manage (in a more classic way) |
| Innovation, companies like these build the coming
future. But how to handle??? |
yes, we can be of assistance
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