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1. GOCU for General Management
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 | should banks grow? NO: they should split into small units, organized around functions/products, as small as possible |
| should they use complex ICT? NO: all ICT as simple as possible, around products and customers and completed with a simple financial system. That will do nicely. And something else comes in the place: BRIDGING |
| Expensive million dollar management? NO. Just competent management at a moderate salary will do |
| All products under one roof? NO: logical products, cost effective organization and use of ICT. That will do |
| Huge personnel numbers, high renumeration. NO: small groups of in and outside professionals will do nicely |
How is this possible? Simple. By Bridging,
Bridging:
| links (bridges) between complementary companies | ||||||||
| links (bridges) between company and customer, get co-created value | ||||||||
| making companies as small as possible, use all internet facilities to 'connect' these 'cells' to vital value added organizations, operating on every desirable scale | ||||||||
| using internet to the max and even more... | ||||||||
| accepting cloud solutions (pillars of the bridge), try them out, and don't compare them with your in-house solutions, but with what is needed | ||||||||
| include ICT expertise in your network, their added value can be enormous | ||||||||
| stay small, especially when you are successful and the natural wish to grow rises. Tell yourself every day: stay small! | ||||||||
| accept that growing is an ancient pre-internet principle, connecting and bridging are the new buzzwords | ||||||||
| use the principle of C.K. Prahalad and M.S. Krishnan:
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| Innovation is what you see first, what you understand better, what you accept faster, what you do smarter and most of all: what you can offer every unique customer, every day in any product or service |
Here an example of a cloud based accounting system: And NO, We don't participate in xero.com! It is just a good example.
Look at the pricing and compare that with your own accounting system
ir. C.van Heugten, Msc, Business philosopher/consultant and developer of new compelling business models like GOCU©. Is/was senior consultant in many (big) companies: Philips, Sara Lee, SCA Packaging, Kappa Packaging. Construction firms: Wilma, Amstelland, NBM, Reinbouw. Production plants: Sanodent, Blijdenstein, Lakatex, Industrial Fabrics. ICT firms: Baan Company, SSA Affiliates, Profuse, Hyperion. Lecturer in the leading NIVRA study for ‘Registered Accountant’. Writer of several business books like the Samsom/Nive standardedition ‘Bedrijfsinformatie’, publisher: Samsom (1989), ‘The use of ICT developing tools' (1991), publisher: GW Boeken (bestseller), "Open Huis” (2004), publisher Gopher publishers. His specialties are in the field of business (re)development, strategic development, bottom line innovation, dilemma-dealing, business ethics. Trainer and coach if not business philosopher for management teams and executives
Vision:
In the coming years most if not all business models will change completely.
Innovation/quick adaptation/extended skills in entrepreneuring in turn around
situations are all key factors in these changes. Companies have the choice: they
do it themselves or they will be forced by the market. Many, many new companies
will arise and many, many old companies will vanish. Start today!
VHC VanHeugtenConsult:
Entertainment (that's what we need in and after the
crisis)
Cosy Company:
carel@vhcbv.com
[Home][Services][Curriculum Vitae][GOCU] Send your E-mail to
cvheugten@vhcbv.com with questions or
suggestions regarding our vision.
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[Home][Services][Curriculum Vitae][GOCU] Send your E-mail to
cvheugten@vhcbv.com with questions or
suggestions regarding our vision.
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