|
| |
n
GOCU (from the book Open Huis
(2004) is a straight forward method,
implemented in several organizations, mostly international. In The Netherlands
too many companies proved to be inflexible. For many years that was no big problem,
but that's no longer the case. Innovation and market orientation are keywords
for the coming years. And a relatively new one: change-capacity. Because many
things will change, more than we can imagine. Now it is time to come to a
re-orientation and GOCU - amongst others - can be of assistance. GOCU answers
questions like:
- what is our key-orientation
(stable/growth oriented/flexible market player/innovator)
- what will the coming market profile be?
- who are our customers in 2009-2010? (and far beyond?)
- what do we have to change and in what speed?
- how to manage these changes
- is our company the right size?
- can we survive?
Thee is much identical with the 7
habits of Stephen Covey (for successful management):
GOCU includes a new aspect: the world you live in. When you are in 'Solid
State', you won't want to be proactive for instance, it is simply not neccesary.
When you are in Chaos 'Limit Seeker', than it is vital to be proactive. Each
model strenghten the other..
The essence of GOCU, is that in 10 relatively simple rating-like questions a
company/institute discovers:
 | existing entrepreneurial skills (are they available or not and if not,
what is really missing) |
| the dynamic position of the company, is it flexible, solid and stable,
unchangeable, innovative and/or customer oriented |
| is the company able to change when that is necessary or is the ability of
change lost in time |
| the basic culture of the organization, conservative/progressive/change
adoptive and pure innovative ( like the Yes We Can (Barack Obama) or the We
can/will Change The World from all those successful innovators) |
| what the essentials for the long term strategy should be |
| what change is vital and what steps should be taken (the framework behind
the model offers a step-by-step approach) |
| 3 year plan (the basic outline of that plan rolls out of the results of
the checklist) |
| 90% of the innovations that will change the world are now invented in....
attics, barns/sheds, small rooms... Not in (big) companies |
| GOCU shows if a company is fit for the future
|
I fully agree with Prahalad on this, innovation is the most important quality
an organization should have. GOCU reveals what is the essence of a company,
small poor, rich, doesn't matter, innovation is innovation, client service is
client service, Unchangeable is unchangeable, simple as that.
Indeed, a lot of potential. GOCU is used many times and it shows fundamental
essentials. In many cases it was quite confronting, because those companies
thought that they were quite innovative and they proved that they were not. For
CEO's/management teams GOCU looks like magic, but it is not. It is just the work
of an experienced consultant. In most cases companies prove to be not innovative
enough. GOCU starts with the simple checklist, the results outline every further
step to take. Simple? Yes and no. The checklist is simple, the principles of the
method are far from simple and explanation is very necessary.
This method could offer an enormous contribution to any statistical method like
credit scoring, balanced scorecards. And you don't need expert entrepreneurs in
the organization, just you need to know the underlying framework very well.
Indeed: very well. That explaining is a typical job for a skilled consultant who
knows the local circumstances well. We could offer a training for consultants by
using web conferencing methods.
Special about this method is that there is no 'classic' underlying model. No
psychology, no economics, no sociology, no financial models, no business talk,
no technochat... Nothing of that kind of stuff normal businessmodels use. GOCU
is based upon a quite modern concept: Non Linear Dynamics also called 'Chaos
theory'. GOCU (=Growth, O=Imbalance, C= Chaos, U=Unchangeable) is straight
forward. The letters GOCU are abbreviations from the local language.
---
GOCU is een recht-vooruit methode
die de afgelopen jaren veelvuldig is toegepast, met name internationaal.
Vergeleken met het buitenland bleken Nederlandse bedrijven te weinig innovatief
te zijn. Zo lang de markt goed is behoeft dat geen probleem te zijn en kunnen
die bedrijven nog jaren door. Maar dat is niet langer het geval. Naast
marktgerichtheid en innovatief vermogen zal het gaan om het vermogen het roer om
te gooien. De komende jaren gaat er immers heel veel veranderen, meer dan we ons
nu kunnen voorstellen. GOCU kan daarbij, naast andere aanpakken, behulpzaam zijn.
GOCU geeft antwoord op vragen als:
- wat is onze kernorientatie (stabiel/groeigericht/flexibele
marktspeler/innovator)?
- hoe zal onze markt er de komende jaren uitzien?
- wie zijn onze klanten in 2009-2010? (en ver daarna?)
- wat dienen we te veranderen en in welk tempo?
- hoe leiding te geven aan deze veranderingen?
- is ons bedrijf van de juiste grootte?
- zullen we overleven?
|
