GOCU method: actual nyse positions, top 40, how innovative are they??

gocu nyse analyses

1. GOCU for General Management. 2. Bridging for Business. From 'after the crisis' to a new innovation-era

An interesting list: how leading companies score in GOCU, their innovative capabilities and... their (supposed) ethical behaviour.

Please see also Facts&Figures Credit Crisis.

Be sure: Ethical choices will be even more vital the coming years.

Business	Area of business	Stock values 2000-2005	GOCU Position	Ethics
Alcoa	Aluminum		Certainty Seeker Cyclic, raw products, modest innovation	About Alcoa Corporate governance Easy to find
American express	Card, finance, insurance, travel		Chance Seeker/ Perspective Seeker Management driven, controllable market position	Hard to find… Is it an issue in this company?
Boeing	Airplanes defense systems, apache		Perspective Seeker/Chance Seeker Always searching new markets, competitive	Many documents, search the site on ‘ethical issues’, Google like Corporate governance
Citi Group	Banking		Certainty Seeker/ Perspective Seeker Solid position, strong internal culture	Several pages on ethics, Google like Corporate governance
ABN AMRO	Banking		Perspective Seeker/ Chance Seeker Working on market position, many internal cultures	Easy to find, Corporate Governance, 2004 one page, Code of Ethics, no specific CFO rule Sarbanes Oxley Act (USA)
ING bank	Banking		Perspective Seeker/Chance Seeker Many internal cultures, improving market position	Elaborated, Sarbanes Oxley and Tabaksblat rules Corporate governance Google like
Caterpillar	Engines (big) machines, electricity		Perspective Seeker/Chance Seeker Management (technology) driven, second drive: new markets	Easy to find, simple CEO statements Corporate governance
Du Pont	Agriculture, building & construction, electronics, health care, energy & utilities		Perspective Seeker/ Chance Seeker Solid position, internal culture	Excellent results in defining and positioning ‘ethics’ and ‘ethical issues’, Google like Corporate governance
Walt Disney	Amusement, dreamfactory		Chance Seeker/ Limit Seeker Finding new product-market formulas, creative minds are the top players here, many cultures	Several pages Statement CEO Corporate governance
Eastman Kodak	Digital cameras, printers, accessories		Perspective Seeker/ Chance Seeker Management driven, hard to fight newcomers (GSM), growing innovation	Many pages, Google like Corporate governance
General Electric	From jet engines to power generation, financial services to plastics, and medical imaging to news and information		Chance Seeker/Limit Seeker Strong innovative and market vision of the CEO	Many pages, Google like Corporate governance
General Motors	Automotive		Certainty Seeker/ Perspective Seeker Vast internal culture, doesn’t fit in the volatile car business, see video message!	Easy to find, classical structure, under Corporate Governance
Home Depot	Home improvement retailer, furniture, bath, electric		Perspective Seeker/ Chance Seeker Management driven in combination with strong customer orientation	Not easy to find, many customer related governance issues
Honeywell	Manufacturer of civil and military avionics and other aerospace products, integrator and also service provider		Certainty Seeker/ Perspective Seeker Internal culture is strong, solid internal market, management driven	Excellent, Google like, on ‘Ethics’ Corporate governance
Hewlett Packard	ICT, computers, hardware, services		Perspective Seeker/ Chance Seeker Market driven, many internal cultures	Extensive results on ‘ethics’, Google like Corporate governance
IBM	ICT, computers, hardware, services		Certainty Seeker/ Perspective Seeker Combination of Management and strong internal culture	Extensive results on ‘ethics’, Google like Corporate governance
International paper	Paper, Packaging, forest		Certainty Seeker/ Perspective Seeker Internal culture, one view, one way to act	Chapter in their site, wrote a book about it: Governance
Johnson & Johnson	Pharmaceutical, diagnostic, therapeutic, surgical, and biotechnology products, as well as personal hygiene		Perspective Seeker/Chance Seeker Combination of management and market vision	Extensive, Google like Corporate governance
JP Morgan	Investment banking, asset management, private equity, custody and transaction services, middle market financial services, and e-finance		Certainty Seeker Internal culture, dedicated management. A bank for the rich	Few documents Statement of JP Morgan (1933) available
Coca Cola	Drinks, beverages		Certainty Seeker/ Perspective Seeker Want to look like a Chance Seeker… Internal culture	Several pages, not easy to browse, classic structure. Corporate governance Coca Cola India
McDonalds	Fast food		Chance Seeker Pure customer oriented, management firm on profit figures	Marketing like presentation. Very consumer related Corporate governance
3M	Consumer and office; display and graphics; electronics and telecommunications		Chance Seeker/ Limit seeker Consumer and business oriented	Extensive ethical standards, Google like Corporate governance
Altria	Tobacco, Philip Morris, kraft food		Certainty seeker/ Perspective Seeker Operating in a hostile market, so very aimed at integrity (smoking is 'out' in USA)	Extensive, Google like Corporate governance Special Financial Paragraph
Merck	Pharmaceuticals and chemicals		Certainty Seeker/ Perspective Seeker	Structured list of documents Corporate governance
Proctor & Gamble	Personal care, household cleaning, laundry detergents, prescription drugs and disposable nappies		Perspective Seeker/ Certainty Seeker Procter & Gamble is seeking to build a global innovation network	Extensive, classic structure, Corporate governance Specific CFO certification The only one I detected
AT&T	AT&T sells long distance, High Speed Internet service, and phone and data products and services through its online brand web sites		Limit Seeker/ Chance Seeker AT&T has pioneered some of the most important innovations in modern communications	Not easy to find. Commercial statement, relatively poor Corporate governance
United Technologies	Provides a broad range of high-technology products and support services to customers in the aerospace and building industries worldwide		Chance Seeker/ Limit Seeker? Innovation, It means more than changing markets. It means creating new ones	Extensive, Google like Corporate governance
Wal Mart	Retail		Chance Seeker Nothing about innovation, management style, just products, products,…	Could not find it, they have many books in their store, but that’s not what I was looking for Corporate governance (sustainability)
Exxon	Exxon Mobil Corporation is the parent of Esso, Mobil and ExxonMobil companies around the world. ExxonMobil is an industry leader in almost every aspect of		Certainty Seeker/ Perspective Seeker Structured innovation (by management and departments)	Extensive, Google like structure Code of ethics Corporate governance
SHELL	Oil, gas and petrochemical. Broad portfolio of hydrogen, biofuels, wind and solar power interests.		Perspective Seeker/ Chance Seeker Structured innovation (by management and departments)	Code of ethics Embedded in CEO perspectives of sustainability and environmental care Corporate governance
Intel	At Intel, we constantly push the boundaries of innovation in order to make people's lives more exciting, more fulfilling, and easier to manage. Our unwavering commitment to moving technology forward has transformed the world by leaps and bounds		Chance Seeker/Limit Seeker Open structure. Innovation is everywhere and should be to stay in the frontline Intel asked feedback. Smart!	Extensive, Google like structure Corporate governance
ASML	ASML’s market-leading innovations in immersion technology over the past several years redrew the road map for semiconductor manufacturing		Chance Seeker/Limit Seeker ASML designs, develops, integrates, markets and services advanced systems used by customers – the major global semiconductor manufacturers.	Few documents Pdf’s on ethics, whistleblower procedure, CFO specific rules of conduct Corporate governance
Microsoft	Software, services, world leader in both end user software (Windows, Office) and Business, Windows server, SQL 2005, business performance tools And… Games!		Perspective Seeker/Chance Seeker Innovation is slowing down, they should be world inspirers	Simple list, not many detail, bit disappointing Corporate governance
Philips	Consumer and business electronics, wide variety of products, OEM manufacturer, health care equipment , medical systems and many more…		Perspective Seeker/Chance Seeker Rather difficult position of innovation, still hard to get ideas up market	Several Google like pages on ‘ethical issues’, also on financial management Corporate governance
And…
Apple corp	Computers, iPod, iTunes, podcasting, home entertainment, film, video, sound		Limit Seeker Thanks to Stephen Jobs (CEO-founder) who opened the door for Jonathan Ive	Limited information Corporate governance
Google	Search engine, ‘make information available’, business search-applications, New products, Google Earth, Video, Notebook, Froogle (shopping), Maps for mobile…		Limit Seeker Try to inspire the world (Google Earth), as Microsoft should	Some remarks about integrity Corporate governance